Best Book Marketing Articles

Ever wonder how trends get started? As much as we'd like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book "The Tipping Point". There's a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells's 1996 novel, "Divine Secrets of the Ya-Ya Sisterhood", to surp...

Can you watch a movie and call it work? Of course you can if you are paying attention to the plot. Read more about this technique and increase your conversions.

I have detailed at length in both articles and books the many problems with the traditional book publishing model for the small-time author or publisher. Here?s a quick overview of the more significant downsides of the conventional publishing model.

How can book writers develop a healthy relationship with readers? A publishing consultant with 20+ years in the industry reveals her secrets.

What will make your home page interesting? Good design plays an important part in your site's overall effectiveness. But it's not the flash that will interest your audience. It's not the jingles that will connect with your visitor. It's the benefits - the 'what's in it for me' list that create interest and even desire.

Got a great idea for a book? Write about it! Write about what you know, about your personal experiences, your truth, find your voice! Have you had your book published? Have you done your own publicity on your book? Are you a good self- promoter? Ask yourself these questions. Your responses will tell you how to take action. This article can give you great tips on how to get word of your book out there.

This is another in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a more profitable alternative to the often archaic and dysfunctional traditional book publishing model. OPM - The Many Benefits...

Discover how you can make your 'dead time' like commuting to work or doing the dishes productive by listening to audio books.

Booklet is a promotion tool used by companies to market their products and services. Booklets is a information documents usually printed in colors, The different types of booklet are pamphlets, leaflets, catalogs, annual reports and guides to name a few.

People who always dreamed of publishing a book are now lucky enough to be approaching a juncture in time where the unknown basement novelist can express any idea and bring it to the mass audience without leaving the computer. There are diehard readers who insist on toting around a paperback for their reading pleasure, but natural selection is bound to replace the tree-haters with their mere chunk of paper and propel the majority to the familiar hand-held electronic device.